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无印良品的”极简主义”Minimalist!!

In April, minimalist dream store Muji is opening its first hotel in Japan, the company’s home country.

今年4月,极简主义的购物天堂无印良品(Muji)将在其总部日本开设首家酒店。

 重庆英语培训学校

The hotel, located in the Ginza neighborhood of Tokyo on top of Muji’s global flagship store (which also includes two Muji restaurants!), is the best advertisement for the retailer’s products yet.

这家酒店位于东京银座附近的无印良品全球旗舰店(其中还包括两家无印良品餐厅!)上方,是迄今为止该零售商产品的最佳广告。

 

It’s a radical way of thinking about advertising, especially for a company that has a “no label” ethos and hasn’t run traditional ad campaigns since the company launched in 1980.重庆英语培训学校

这是一种激进的广告思维方式,尤其是对于一家自1980年成立以来就没有开展过传统广告宣传活动的“无标签”公司而言。

 

Instead of slapping its name on its products or shoving ads in people’s faces, Muji wants to invite customers to the Muji Hotel to experience the “anti-brand” lifestyle it’s selling.

无印良品不想在产品上印上自己的名字,也不想把广告塞到人们面前,它想邀请顾客到无印良品酒店体验它所销售的“反品牌”生活方式。

 

The hotel includes 79 rooms of different sizes and arrangements, ranging from rooms with twin or bunk beds to more spacious open layouts that include reading nooks and sitting areas.

酒店拥有79间不同大小和布局的客房,从双人床或双层床的房间到更宽敞的开放式布局,包括阅读角和休息区。

 

The rooms ooze coziness, with wood furniture, floors, and walls, as well as a plethora of recycled materials including old paving stones that once were part of Tokyo’s trolley system.

这些房间弥漫着安逸舒适的氛围,有木制家具、地板和墙壁,还有大量的回收材料,包括曾经是东京电车系统一部分的旧铺路石。

 

Each room is completely outfitted with Muji products and furniture, down to the toothpaste and cotton swabs.

每个房间统统配置的是无印良品的产品和家具,小到牙膏和棉签也是。

 

Visitors can also rent items like an iron, an adapter, nail clippers, and a scale, all of which are made by Muji as well.

游客还可以租用熨斗、适配器、指甲钳和秤等物品,这些都是无印良品制造。

 

Prices range from $135 per night for the smallest rooms (about 155 square feet) to $271 per night for midrange rooms (about 260 square feet). The largest room, which is 560 square feet, costs $507 per night. These prices are comparable to three- and four-star hotels in the neighborhood.

房价从最小房间每晚135美元(约155平方英尺)到中等大小的房间每晚271美元(约260平方英尺)不等。最大的房间560平方英尺,每晚507美元。这些价格与附近的三星级和四星级酒店相当。

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